Welcome to ENC 3213!

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Course Description

Writing as a professional does entail learning the forms of writing—or genres—that professionals in your field commonly write. In this class, you will be introduced to the various types of and techniques for producing professional writing, including business correspondence, proposals, reports, presentations, and other texts often found in business and professional communities. But more than this, being a professional means being able to read and write effectively in any professional situation. For that reason, this class will focus on the practice of reading and writing rhetorically. In professional situations, communicators must focus on purpose, audience, and style—foci that are different that typical academic writing that students may be familiar with. For that reason, in addition to practicing professional communication in situations similar to those found in the professions, students will also analyze and write about business issues, which will demand thoughtful analysis of content areas, organizational patterns, point of view, and document layout and design.

Learning Outcomes

In general, the course will:

  • expose writers to a range of professional and business writing genres and contexts, including the proper practices for writing and working within them.
    • Contexts for writing include the delivery of negative, informative, positive, and persuasive messages
    • Genres include memos, letters, reports, resumes, emails, and oral presentations
  • expose writers to the project operating cycle of professional and business writers in industry, including the planning, research, composition, revision, and editing of professional documents.
  • facilitate the practice of effective document design and design of visuals to facilitate comprehension, readability, and usability.
  • encourage the development of good professional ethos and ethics in all communication situations
  • prepare professional communicators to enter the job market through preparation and practice of various types of employment related communication, including resumes, letters, and employment interviews.
  • facilitate student engagement in critical and reflective reading, writing, and thinking practices.
  • facilitate both collaborative and individual experiences with research and writing.
  • provide an introduction to the tools and technologies of contemporary professional and business communication.

Required Books

Alred, Brusaw, Oliu. The Business Writer’s Companion. 5th Edition, ISBN: 978-0312461898

 

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